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I came out of a serious, long-term relationship at the beginning of the year, and then, like the often impulsive and reckless girl I am, jumped into a relationship a month later.Naturally, I wasn't ready at that point and I had to break it off, and the poor guy moved back to Texas.In the words of the great Beyoncé, “All the single marketers (All the single marketers). ” When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are.As a veteran of dating apps Tinder, Hinge, Coffee Meets Bagel, and Happn, I have learned a thing or two about building relationships.Or—maybe most importantly—what NOT to do when trying to build a relationship.So, I thought, maybe my swiping/liking/super liking/charming/favoriting experience will help some savvy and perhaps not-so-single marketers out there rethink the way they’re shaping their campaigns.Coffee Meets Bagel heads even further down that spectrum, while services like OKCupid are allegedly for those looking for more committed relationships because the buy-in is higher (more in-depth profile, sophisticated lead–er– scoring, etc).Then you also have The League, which boasts quality over quantity, while Bumble emphasizes the idea of women leading the charge.

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If the theory that internet love-seekers and marketers are similar is to hold true, it only makes sense to look at the foundational principles of marketing and see if they are present in online dating.

How do you think apps like Tinder have changed online dating?

What are some of the most interesting or unique dating apps you have heard of? Do you think that all the tech solutions to dating have made dating easier or more complicated?

The fact that alcohol is often a requirement — like an oxygen tank is for scuba diving — might be a compounding factor.

However, when you reach a certain stage in life, when life's given you just about every dating situation possible, you start to look at each date differently.




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They temporarily save interest, but they don’t change the habits that got them into debt in the first place. You max out a credit line on one side to pay off all your other debts, but then find yourself with a new stack of other debts that you now cannot pay.


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